Revealed at the Global Fashion Summit in Copenhagen, the yarn is both carbon-made and water- and land-neutral. It marks phase II of a strategic pilot partnership between the firms in which “the ambition is to create garments from Rubi-made CO2 fabric”.They linked up back in February to pilot the project and have now presented the first yarn samples made of materials derived from carbon sequestration, “a process inspired by photosynthesis and how trees breathe in CO2”.

Essentially, Rubi uses “biochemical processes powered by enzymes at an industrial scale to ‘eat’ carbon emissions and make carbon derived, resource-neutral textiles”.Ganni will be the first fashion brand in history to test fabrics made using the patent-pending technology, through a blend composition of 20% Rubi cellulose yarn and standard industry cellulose. It’s part of Ganni’s Fabrics of the Future programme.Rubi co-founder and CEO Neeka Mashouf said the company was created “to ensure our planetary future by restoring Earth’s ecological balance with reimagined supply chains that are symbiotic with the planet – starting with fashion, which is the third most CO2-polluting supply chain on the planet”. She added that “when thinking about who we wanted to team up with to make the first-ever materials using our technology, Ganni was the obvious choice”คำพูดจาก Nhà Cái Casino Online. And it has been “instrumental in helping us to bridge the relationship between brands and manufacturing partners in order to build a future where entire manufacturing plants can truly be reinvented, starting with our upstream carbon-negative textile technology”.Ganni founder Nicolaj Reffstrup said the firm’s goal “has always been to be able to create a truly climate-neutral product” and this new project takes it “one step closer to that goal. Fabric innovations, like Rubi, will play a crucial role in getting fashion to the point of decarbonisation, but for this to happen brands need to place bets, take risks and invest in innovationsคำพูดจาก Game Casino. There are still a lot of things we don’t know the answer to, but working with innovative partners like Rubi gives a lot of optimism for what the future could look like”.